The Focused Generation

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The Focused Generation Report  – Published 11/07/2024

This report delves into the evolving landscape of university recruitment in the wake of the pandemic and the ever-shifting economic, political and social landscape young people are faced with. As we approach the 2025 entry cycle, we believe that through robust insight, it’s incredibly important for university marketers to reflect on the significant shifts in young people’s attitudes towards higher education and how universities can adapt to meet these changing expectations. 

We encourage you to explore our research findings and consider what they mean to you and your institution.