THE THOUGHTS WE HAVEInsight and opinion from every corner of our agency
NEW! Life Interrupted! Report 7.
After our ‘final’ report in October 2020, we believed that we were on the path out of the pandemic. Clearly this did not turn out to be the case. Instead, A-level students in England will have spent much of the 2020/21 academic year in some version of lockdown, with only a limited amount of classroom time. With this in mind, earlier in 2021 we decided to reopen our Life Interrupted study for a short time, in order to speak to students about their experiences over the last academic year, and how it has affected their outlook regarding university decision-making and beyond.
[Published on 29/06/2021]
Life Interrupted! Report 1.
Life Interrupted! is the first report from our new study that tracks student perspective and offers universities actionable insights for their student recruitment communications in light of the global coronavirus pandemic. To download it, please fill out the form to the right.
[Published on 20/04/2020]
Life Interrupted! Report 2.
In our second report, we discover there are two distinct ‘personas’ emerging amongst A-level students. And both personas – for different reasons– are reconsidering their options. To download it, please fill out the form to the right.
[Published on 04/05/2020]
Life Interrupted! Report 3.
In our third report, we explore the at-home student experience, the digital learning experience, the discrepancy between predicted vs virtual grades and crucially, the students decision making and roadmaps for the future.
[Published on 18/05/2020]
Life Interrupted! Report 4.
In the fourth report of our Life Interrupted! insight series, we look at how students are ‘rating’ university websites, their expectations and experiences of virtual events and their latest hopes for university, given the strong likelihood that the Autumn term (at least) will be conducted virtually.
[Published on 01/06/2020]
Life Interrupted! Report 5.
In our fifth instalment of Life Interrupted!, our central theme is ‘safety’. We explore attitudes to physical safety and how this is influencing university preferences. We examine how lockdown has impacted personal or household financial security and how this is playing into university decision-making. And we get to hear reactions to recent Clearing developments and see whether these are providing a greater sense of security in terms of university admission.
[Published on 26/06/2020]
Life Interrupted! Report 6.
Our sixth instalment of Life Interrupted! has been prepared in two distinct parts. In part 1, we take a look back at what happened to our community over the summer, and what their expectations were as they transitioned to the current academic year. In part 2, we look at how the pandemic has impacted the attitudes and beliefs of young people, and what the implications are for both universities and employers.
[Published on 29/10/2020]