WE MAKE NO APOLOGIESCASE STUDY: NTU - SORRY NOT SORRY
tURNS OUT SORRY ISN’T THE HARDEST WORD AFTER ALL
Clearing is generally seen as a time when students look for a new university to go to if they haven’t got the grades they were expecting. But with NTU having climbed ten places in the university rankings and been named the University of the Year, they had a different message to share. Clearing is your opportunity to come to a university that’s going places.
Clearing can be an anxious time, when students feel they have to accept anything that comes their way. We wanted them to stay in control of their future and make them feel the power was in their hands. So our campaign encouraged students to break up with their original uni choice and head to one that was far more attractive. Oh, and not feel apologetic for doing so. It’s their future, after all.
NEXT CASE STUDY:
HOW WE EVOLVED STAFFORDSHIRE UNIVERSITY’S 2018 CLEARING CAMPAIGN TO DRIVE MORE RESPONSE IN A CROWDED MARKET.
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