Persuading 85% more international students to apply to the UK

CASE STUDY: UWL

Changing approach – and results

The Challenge

UWLs international student applications had dropped by 4%. They hadnt done much paid activity since 2013, so asked for our help in raising the figure fast. 

The Solution

We looked at data from UCAS, HESA, British Council and UKCISA to target 10 core countries for the campaign. Then we reached out to our international network of Havas offices and international media suppliers so that we could deliver work that would be tailored to each audience in each country. Our web designers produced country-specific landing pages and we optimised biddable media in-house daily. 

The Results

It went beyond expectations. After a 4% drop, UWL had a huge 85% year on year increase in their international student application numbers because of the work we did.  

NEXT CASE STUDY: 

STAFFORDSHIRE UNIVERSITY

CLEARING CAMPAIGN

How we evolved Staffordshire University’s 2018 clearing campaign to drive more response in a crowded market.

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