Persuading 85% more international students to apply to the UKCASE STUDY: UWL
Changing approach – and results
UWL’s international student applications had dropped by 4%. They hadn’t done much paid activity since 2013, so asked for our help in raising the figure fast.
We looked at data from UCAS, HESA, British Council and UKCISA to target 10 core countries for the campaign. Then we reached out to our international network of Havas offices and international media suppliers so that we could deliver work that would be tailored to each audience in each country. Our web designers produced country-specific landing pages and we optimised biddable media in-house daily.
It went beyond expectations. After a 4% drop, UWL had a huge 85% year on year increase in their international student application numbers because of the work we did.
NEXT CASE STUDY:
How we evolved Staffordshire University’s 2018 clearing campaign to drive more response in a crowded market.
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